Hi Chris,
We're sorry to hear you found the jerky on the "tougher" side. Let me shed some light.
We employ an old-school style of jerky making. This means we do not use any artificial ingredients or overly process our jerky into submission. Rather, we dry our jerky a bit more than other companies. This keeps the jerky as natural as possible.
We don't lean on fancy machinery, artificial ingredients, tricks or shortcuts. It might not be the easy way, but it's the right way. You'll never find two pieces that look exactly the same, and this is how we like it. It's the reason our jerky tastes like it was made in your kitchen, not in a factory. We believe jerky with a little variability between each piece is a good thing. It celebrates the all-natural, unprocessed nature of real food.
We do offer moister products. Feel free to email our customer service team and they would be more than happy to remedy the issue. info@peopleschoicebeefjerky.com