Palm trees at dusk

Our Story

Over 90 Years of Bringing the Meat

A lot has changed over the last century, except for one thing: our dedication to making the finest handcrafted beef jerky anywhere.

In 1929, our great-grandfather John Bianchetti founded People’s Choice with nothing more than a few dollars, a handful of family recipes and an indomitable will to succeed. His vision was to build a neighborhood butcher shop that sold premium meats with honesty, hard work and personal relationships.

With Purpose

That same vision has guided the evolution of our family business through four generations – from fathers and mothers to sons and daughters. Despite the passing of time, we’ve maintained a firm commitment to our founding principles. We believe that simple ingredients and a handmade process consistently delivers better quality, better tasting, better-for-you jerky.

It’s a tradition you can taste in every bite. And now you can get it delivered direct to your door.

Small-batch artisan beef jerky made with purpose – from our family to yours.


Our founder John Bianchetti opens People's Choice Market in the heart of downtown LA.


With a growing portfolio of premium meat products, the business upgrades its name to People's Sausage Company and moves from San Pedro Street to our current location on E. Pico Blvd.


After serving in the Korean War, second-generation Paul Bianchetti joins the business.


People's Sausage Company expands beyond serving the local neighborhood and begins distributing to restaurants across Los Angeles.


Alongside his father and grandfather, third-generation Mark Bianchetti joins the business.


Mark sees a growing opportunity in the snack food realm and focuses the company on a single offering. People's Choice Beef Jerky is born.


Fourth-generation Brian Bianchetti joins the company.


With demand for our all-natural, premium beef jerky growing, People's Choice starts selling online and shipping to all 50 states.


People's Choice welcomes our first female family member – fourth-generation Sara Bianchetti, joining her brother and father.


The tradition continues with new flavors and styles – handcrafted with the same pride and passion we've built our name on for over 90 years.

The Fam's Choice

Courtney Bianchetti

Carne Seca Limon Con Chile

Mark Bianchetti

Old Fashioned Hot & Spicy

Sara Bianchetti

Tasting Kitchen - Sweet Chili Habanero

Brian Bianchetti

Tasting Kitchen - Nashville Hot

Ramon Gonzalez

Carne Seca Hatch Green Chile

Romy Bianchetti

Mouthful O’ Grass

Ellie Bianchetti

Literally Anything

Pearl Bianchetti

Mom's Scrunchie