A lot has changed over the last century, except for one thing: our dedication to making the finest handcrafted beef jerky anywhere.
In 1929, our great-grandfather John Bianchetti founded People’s Choice with nothing more than a few dollars, a handful of family recipes and an indomitable will to succeed. His vision was to build a neighborhood butcher shop that sold premium meats with honesty, hard work and personal relationships.
That same vision has guided the evolution of our family business through four generations – from fathers and mothers to sons and daughters. Despite the passing of time, we’ve maintained a firm commitment to our founding principles. We believe that simple ingredients and a handmade process consistently delivers better quality, better tasting, better-for-you jerky.
It’s a tradition you can taste in every bite. And now you can get it delivered direct to your door.
Small-batch artisan beef jerky made with purpose – from our family to yours.