Privacy policy

People's Choice Beef Jerky

A DBA of People's Sausage Company, Inc.

Effective Date: July 17, 2026
Last Updated: July 17, 2026

Last Review: July 17, 2026

1. Introduction

At People's Choice Beef Jerky, your trust is important to us. For nearly a century, we've built our business on delivering quality products, honest service, and lasting relationships with our customers. We believe that same commitment extends to how we collect, use, protect, and respect your personal information.

This Privacy Policy explains how People's Sausage Company, Inc., doing business as People's Choice Beef Jerky ("People's Choice," "we," "us," or "our"), collects, uses, discloses, stores, and protects personal information when you visit our website, purchase our products, create an account, participate in our loyalty or subscription programs, communicate with us, or otherwise interact with our business.

We are committed to handling personal information responsibly and in accordance with applicable privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and other applicable U.S. privacy laws.

This Privacy Policy applies to information collected through our website, online store, customer service interactions, email and SMS communications, marketing activities, loyalty programs, subscription services, and other interactions with People's Choice Beef Jerky. It does not apply to third-party websites, applications, or services that operate under their own privacy policies.

By using our website or interacting with our services, you acknowledge that you have read and understand this Privacy Policy.

For purposes of this Privacy Policy, "personal information" means information that identifies, relates to, describes, or can reasonably be linked to an individual.

Privacy at a Glance

We collect only the information needed to process orders, provide customer service, improve our website, and communicate with you.
We do not sell your personal information for money.
You control optional cookies and advertising technologies through our Cookie Preference Center and Your Privacy Choices page.
We work with trusted service providers to operate our business, and they process information only as needed to provide their services.
You may request access to, correction of, or deletion of your personal information, subject to applicable law.

2. Who We Are

People's Choice Beef Jerky is the consumer brand of:

People's Sausage Company, Inc.

Doing Business As: People's Choice Beef Jerky

1132 E. Pico Blvd.

Los Angeles, CA 90021

Email: info@peopleschoicebeefjerky.com
Phone: (213) 627-8633

Our website is operated in the United States and is intended for customers located within the United States.

3. Information We Collect

Depending on how you interact with us, we may collect different types of information. The information we collect depends on the products or services you use, the choices you make, and how you interact with our website.

Information You Provide Directly

We collect information that you voluntarily provide when you place an order, create an account, subscribe to marketing communications, participate in our loyalty or referral programs, purchase a subscription, submit a product review, contact customer service, or otherwise communicate with us.

This information may include:

Name
Email address
Telephone number
Billing address
Shipping address
Account login credentials
Order history
Subscription preferences
Loyalty program information
Referral program activity
Product reviews, ratings, photos, and other content you choose to submit
Customer service communications
Any other information you voluntarily provide to us

You may also choose to save certain information, such as shipping addresses or payment methods, within your account or through our subscription services to make future purchases more convenient.

Information Collected Automatically

When you visit our website, we and our service providers automatically collect certain information about your device and your interaction with our website.

This information may include:

IP address
Browser type and version
Device type
Operating system
Pages viewed
Products viewed
Search terms used on our website
Referring websites
Date and time of your visit
Time spent on pages
General geographic region derived from your IP address
Website performance and diagnostic information
Cookie identifiers and similar technologies

This information helps us operate our website, improve performance, understand customer behavior, prevent fraud, and measure the effectiveness of our marketing efforts.

Information from Third Parties

We also receive information from trusted third-party service providers that help us operate our business.

Examples include:

Shopify and other ecommerce service providers
Payment processors
Shipping and fulfillment partners
Marketing and advertising platforms
Analytics providers
Customer support platforms
Loyalty and rewards providers
Product review platforms
Fraud prevention and security providers

These providers may share information necessary to process your orders, deliver products, improve our services, detect fraud, provide customer support, personalize your experience, and measure the effectiveness of our business operations.

Payment Information

Payments made through our website are processed by secure third-party payment providers. We do not store your full payment card number or payment credentials on our own servers.

Depending on the payment method you choose, payment processing may be provided through Shopify Payments and supported payment providers, including Shop Pay, PayPal, Apple Pay, Google Pay, Amazon Pay, and major credit card networks.

Information We Do Not Intentionally Collect

Our website is designed to sell consumer food products. We do not intentionally collect sensitive personal information such as:

Social Security numbers
Driver's license or government identification numbers
Health or medical information
Biometric information
Precise geolocation information

Please do not submit this type of information through our website or customer service channels unless specifically requested as part of a legal obligation.

4. How We Use Your Information

We use personal information only for legitimate business purposes related to operating our business, fulfilling customer orders, improving our products and services, and communicating with our customers.

Depending on how you interact with us, we may use your information for the following purposes:

To Process and Fulfill Orders

We use your information to:

Process purchases and payments
Verify transactions
Ship and deliver orders
Provide shipping updates
Manage subscriptions and recurring orders
Process gift cards and promotional offers
Respond to order-related questions
Maintain records of purchases

To Provide Customer Service

We use your information to:

Respond to customer inquiries
Troubleshoot account or order issues
Provide support through our customer service platforms
Resolve disputes
Improve the quality of our customer service
Maintain records of customer communications

To Manage Customer Accounts

If you create an account with us, we use your information to:

Authenticate your account
Save your preferences
Remember your shipping information
Display your order history
Manage loyalty rewards and subscriptions
Provide a more personalized shopping experience

To Communicate With You

With your permission where required by law, we may use your information to send:

Order confirmations
Shipping and delivery notifications
Subscription updates
Product recommendations
Promotional emails
SMS messages
Back-in-stock notifications
Product review requests
Customer surveys
Company news and special offers

You may unsubscribe from marketing emails or text messages at any time by following the instructions included in those communications. Please note that even if you opt out of marketing communications, we may still send important transactional or account-related messages.

To Improve Our Website and Business

We use information about how visitors interact with our website to:

Improve website performance
Diagnose technical issues
Improve navigation and user experience
Understand customer preferences
Measure the effectiveness of marketing campaigns
Develop new products and services
Improve our business operations

Much of this information is collected in aggregate and helps us understand overall trends rather than identify individual customers.

To Personalize Your Experience

We may use information about your interactions with our website to personalize your experience, including:

Remembering your preferences
Displaying relevant products
Personalizing promotional offers
Improving product recommendations
Enhancing website functionality

Where required by applicable law, personalization based on optional cookies or similar technologies is subject to your consent preferences.

To Advertise and Measure Marketing Performance

We use information collected through our website and advertising partners to:

Measure the effectiveness of advertising campaigns
Understand which marketing efforts generate sales
Deliver advertisements that may be more relevant to your interests
Improve future advertising campaigns
Prevent advertising fraud

Some advertising activities may involve the use of cookies or similar technologies provided by our advertising partners. You can manage these technologies through our cookie preference center where required by applicable law.

To Prevent Fraud and Protect Our Business

We use personal information to:

Detect fraudulent transactions
Protect customer accounts
Prevent unauthorized access
Maintain website security
Investigate suspicious activity
Enforce our Terms of Service
Comply with legal obligations

These activities help protect both our customers and our business from fraud, abuse, and other unauthorized activities.

To Comply With Legal Obligations

We may use or disclose personal information as necessary to:

Comply with applicable laws and regulations
Respond to lawful requests from government authorities
Protect our legal rights
Resolve disputes
Enforce our agreements
Maintain appropriate business records

Artificial Intelligence and Automated Technologies

We may use artificial intelligence ("AI") and other automated technologies to support our business operations, improve customer experiences, enhance website functionality, personalize communications, analyze website performance, detect fraud, and improve the efficiency of our internal processes.

These technologies are designed to assist our team and improve the services we provide. We do not use AI or automated decision-making to make decisions that produce legal or similarly significant effects on individuals without appropriate human oversight where required by applicable law.

5. Cookies, Similar Technologies, and Online Tracking

Our website uses cookies and similar technologies to provide essential website functionality, remember your preferences, improve your shopping experience, analyze website performance, and help us understand how visitors use our website.

Depending on your privacy preferences and applicable law, these technologies may also be used to personalize content, measure the effectiveness of our marketing, and deliver advertising that may be more relevant to your interests.

What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. Cookies allow websites to recognize your browser, remember your preferences, maintain your shopping cart, keep you signed in, and improve your overall browsing experience.

In addition to cookies, we may use similar technologies such as:

Local storage
Pixels and web beacons
Software development kits (SDKs)
Device identifiers
Other technologies that help us operate and improve our website

For simplicity, this Privacy Policy refers to these technologies collectively as "cookies."

Types of Cookies We Use

Our website uses several categories of cookies and similar technologies.

Strictly Necessary Cookies

These cookies are required for our website to function properly. They enable essential features such as:

Shopping cart functionality
Secure checkout
Customer authentication
Website security
Fraud prevention
Payment processing
Remembering your privacy preferences

Because these technologies are necessary to operate the website, they generally cannot be disabled through our cookie preference center.

Functional Cookies

Functional cookies help us remember your preferences and provide enhanced features that improve your shopping experience.

Examples include remembering:

Account preferences
Language or display settings
Subscription preferences
Loyalty program information
Product review functionality
Customer support features

Performance and Analytics Cookies

These technologies help us understand how visitors use our website. They allow us to:

Measure website traffic
Understand visitor behavior
Improve website performance
Diagnose technical issues
Evaluate the effectiveness of our marketing
Improve our products and services

Analytics information is generally used in aggregate to help us better understand overall website performance.

Advertising and Targeting Cookies

With your permission where required by applicable law, advertising technologies help us:

Measure advertising performance
Understand which marketing efforts result in purchases
Show advertisements that may be more relevant to your interests
Limit repetitive advertising
Improve future marketing campaigns

These technologies may be provided by us or by trusted advertising partners.

Managing Your Cookie Preferences

You can manage your cookie preferences at any time through our Cookie Preference Center.

Depending on your location and applicable law, you may be able to:

Accept all optional cookies
Decline all optional cookies
Choose which categories of cookies to allow
Update your preferences at any time

Your preferences will apply only to the device and browser from which they were submitted unless otherwise permitted by applicable law.

Global Privacy Control

Our website recognizes Global Privacy Control (GPC) signals where required by applicable law.

If your browser sends a recognized GPC signal, we will process that signal in accordance with applicable privacy laws.

Third-Party Technologies

We work with trusted service providers who help us operate our website and business.

Depending on your interactions with our website, these providers may place or access cookies and similar technologies to provide services such as:

Website hosting
Ecommerce functionality
Payment processing
Customer support
Product reviews
Loyalty programs
Subscription services
Shipping and order fulfillment
Website analytics
Email and SMS communications
Advertising and marketing
Fraud prevention
Website performance

These providers are contractually engaged to support our business operations and process information on our behalf or for purposes you have authorized.

Cookie Declaration

For a current list of the cookies and similar technologies used on our website, including their purpose, provider, retention period, and category, please visit our Cookie Policy.

Our Cookie Policy includes a live Cookie Declaration that is periodically updated to reflect the technologies currently used on our website.

6. How We Share Personal Information

We do not sell or rent our customers' personal information in exchange for money.

Like most ecommerce businesses, however, we share personal information with trusted third-party service providers that help us operate our business and provide our products and services. These service providers are authorized to use personal information only as necessary to perform services on our behalf or as otherwise permitted by applicable law.

Depending on how you interact with us, we may share personal information with the following categories of recipients:

Ecommerce Platform Providers

We use third-party ecommerce platforms to operate our online store, process orders, manage customer accounts, maintain product catalogs, and support the overall functionality of our website.

Payment Processors

When you make a purchase, payment information is securely processed by third-party payment providers. These providers process payments on our behalf and are responsible for handling payment card information in accordance with applicable payment security standards.

Shipping and Fulfillment Providers

We share information necessary to fulfill and deliver your orders with our shipping and logistics providers, including your name, shipping address, telephone number (when required), and order information.

Marketing and Communications Providers

We use trusted service providers to help us send:

Email communications
SMS messages
Direct mail
Product review requests
Loyalty and rewards communications
Customer surveys
Other customer communications

These providers process information on our behalf to deliver the communications you have requested or that are otherwise permitted under applicable law.

Analytics and Advertising Partners

We work with advertising and analytics providers to better understand how visitors use our website, measure the effectiveness of our marketing campaigns, and improve our products and services.

Depending on your privacy preferences and applicable law, these providers may receive information collected through cookies or similar technologies to help measure advertising performance or provide more relevant advertising.

Where required by law, these technologies are activated only after you provide the appropriate consent through our cookie preference center.

Customer Support Providers

We share information with customer support platforms that help us respond to questions, resolve issues, manage customer communications, and improve the quality of our customer service.

Loyalty, Reviews, and Subscription Providers

We work with third-party providers that support features such as:

Customer loyalty programs
Product reviews
Subscription management
Referral programs
Personalized customer experiences

These providers receive only the information necessary to provide the services they perform on our behalf.

Fraud Prevention and Security Providers

We may share information with providers that help us:

Detect fraud
Prevent unauthorized transactions
Protect customer accounts
Secure our website
Investigate suspicious activity

These measures help protect both our customers and our business.

Legal and Regulatory Requirements

We may disclose personal information when we believe doing so is necessary to:

Comply with applicable laws or regulations
Respond to lawful requests from government authorities
Protect the rights, safety, or property of People's Choice Beef Jerky, our customers, or others
Enforce our Terms of Service or other agreements
Detect, investigate, or prevent fraud or other unlawful activity

Business Transactions

If People's Choice Beef Jerky is involved in a merger, acquisition, corporate reorganization, financing, sale of assets, or other business transaction, personal information may be transferred as part of that transaction, subject to applicable legal requirements.

California "Sale" and "Sharing" Disclosure

We do not sell personal information in exchange for monetary compensation.

However, certain uses of cookies, pixels, and similar advertising technologies may constitute "sharing" of personal information for cross-context behavioral advertising under certain privacy laws, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

Where required by applicable law, you may limit or opt out of these activities by using our Your Privacy Choices page, adjusting your cookie preferences through our Cookie Preference Center, or by using a recognized Global Privacy Control (GPC) signal.

7. Data Retention and Security

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing our products and services, maintaining customer accounts, processing transactions, communicating with customers, complying with legal obligations, resolving disputes, enforcing our agreements, and protecting our business.

The length of time we retain personal information depends on the type of information, the purpose for which it was collected, and applicable legal, tax, accounting, and regulatory requirements.

When personal information is no longer needed for these purposes, we take reasonable steps to securely delete, anonymize, or otherwise dispose of it in accordance with our business practices and applicable law.

How We Protect Your Information

We take the security of your personal information seriously and maintain reasonable administrative, technical, and organizational safeguards designed to protect it from unauthorized access, disclosure, alteration, misuse, or destruction.

These safeguards may include:

Secure website encryption (HTTPS/SSL)
Access controls and authentication measures
Secure payment processing through trusted third-party providers
Fraud detection and prevention technologies
Monitoring for unauthorized access and suspicious activity
Limiting access to personal information to employees and service providers with a legitimate business need

We also work with trusted service providers that maintain their own security programs designed to protect the information they process on our behalf.

While we strive to protect your personal information using commercially reasonable security measures, no method of transmitting information over the Internet or storing information electronically is completely secure. As a result, we cannot guarantee absolute security, and you provide information to us at your own risk.

If we become aware of a security incident involving your personal information, we will respond in accordance with applicable law and notify affected individuals when required.

8. Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have certain rights regarding your personal information. We are committed to honoring these rights and providing you with meaningful control over your personal information.

Subject to applicable law and any permitted exceptions, you may have the following rights:

Right to Know

You may request information about the personal information we have collected about you, including:

The categories of personal information we collect
The sources from which the information was collected
The purposes for collecting, using, or disclosing the information
The categories of third parties with whom we share personal information
The specific pieces of personal information we maintain about you, where required by law

Right to Access

You may request access to the personal information we maintain about you in a portable and, where feasible, readily usable format.

Right to Correct

If you believe the personal information we maintain about you is inaccurate or incomplete, you may request that we correct it.

Right to Delete

You may request that we delete personal information we have collected about you, subject to certain legal and business exceptions.

For example, we may retain information when necessary to:

Complete transactions you requested
Fulfill warranty or customer service obligations
Comply with legal, tax, or regulatory requirements
Detect fraud or security incidents
Exercise or defend legal claims
Maintain records required by law

Right to Data Portability

Where required by applicable law, you may request a copy of certain personal information you have provided to us in a portable format.

Right to Opt Out of the Sale or Sharing of Personal Information

As described in this Privacy Policy, we do not sell personal information in exchange for monetary compensation.

However, certain uses of cookies and similar technologies for advertising purposes may constitute "sharing" of personal information under certain privacy laws.

You may opt out of these activities by:

Using our Your Privacy Choices page
Updating your preferences through our Cookie Preference Center
Enabling a recognized Global Privacy Control (GPC) signal in your browser, where supported

Your choices will not affect the functionality of strictly necessary cookies that are required to operate our website.

Sensitive Personal Information

We do not intentionally collect or use sensitive personal information for purposes that would require offering a right to limit its use under applicable law.

If our practices change in the future, we will update this Privacy Policy as required.

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights. Unless permitted by applicable law, we will not deny you goods or services, charge different prices, provide a different level of service, or otherwise penalize you because you exercised your privacy rights.

How to Exercise Your Rights

You may submit a privacy request by:

info@peopleschoicebeefjerky.com

Mail

People's Choice Beef Jerky
1132 E. Pico Boulevard

Los Angeles, CA 90021

You may also manage many of your privacy choices directly through:

Your Privacy Choices
Our Cookie Preference Center
Your account settings, where applicable

Verification of Requests

To help protect your privacy and security, we may need to verify your identity before processing certain requests.

Depending on the nature of your request, we may ask you to provide information that allows us to confirm your identity or verify your authority to act on behalf of another individual.

If we cannot verify your identity using commercially reasonable methods, we may be unable to fulfill your request.

Authorized Agents

Where permitted by applicable law, you may authorize another person to submit a privacy request on your behalf. We may require the authorized agent to provide documentation demonstrating their authority to act for you, and we may also require you to verify your identity directly before processing certain requests.

Response Timing

We will acknowledge and respond to privacy requests within the timeframes required by applicable law. If additional time is needed, we will notify you as required.

Appeals

If you believe we have denied your privacy request in error and applicable law provides a right to appeal, you may contact us using the information provided above. We will review your request and respond in accordance with applicable legal requirements.

9. Children's Privacy

Our website and products are intended for a general audience and are not directed to children under the age of 13. We do not knowingly collect personal information directly from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13 without appropriate parental consent, we will take reasonable steps to delete that information as required by applicable law.

If you believe that a child has provided us with personal information, please contact us using the information provided at the end of this Privacy Policy.

10. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, or services that are not owned or controlled by People's Choice Beef Jerky.

This Privacy Policy applies only to our website and the information we collect. We are not responsible for the privacy practices, content, or security of third-party websites or services.

We encourage you to review the privacy policies of any third-party websites or services before providing them with your personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal requirements, or other operational needs.

When we make changes, we will update the Effective Date at the top of this Privacy Policy.

If we make material changes that significantly affect how we collect, use, or share personal information, we may provide additional notice where required by applicable law, such as by posting a notice on our website or communicating directly with affected customers.

Your continued use of our website after an updated Privacy Policy becomes effective constitutes your acceptance of the revised policy, to the extent permitted by applicable law.

12. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, please contact us.

People's Choice Beef Jerky
A DBA of People's Sausage Company, Inc.

Mailing Address
1132 E. Pico Boulevard
Los Angeles, CA 90021