Our Review Standards & Philosophy
We don’t take any pitches or money from other companies, brands, or products. We have no affiliations or allegiances to anyone outside of our company, except to our readers.
That means we work with absolute editorial independence. Beef jerky is our core business, which means we don’t rely on advertising or affiliate revenue, PR placements, or link trading.
Nothing appears on the site as a recommendation unless someone on our team has deemed it worth your time and money.
Our goal is to make finding the best gear, most delicious snacks, newest diets, and inspiring guides—fast, easy, and transparent, so you can do what you do best, living your life.
Our current editorial team includes food product experts, bonafide foodies, chefs, food scientists, nutritionists, and fitness professionals. When a topic falls outside of our subject-matter expertise, we consult with third-party experts to get the truth.
Our writers and editorial staff have a collective 75 years of experience in the food industry, which rivals the age of our family business, which was founded in 1929. Learn more about our 90+ years handcrafting beef jerky at Our Story.
Most importantly, we’re normal people just like you. We care deeply about the products we promote because they are the same products we use ourselves.
Meet some of the writers at People’s Choice.
Our Review Process
Our review process starts with our passion for finding the best of everything. What usually begins with simple curiosity ends with exhaustive research, rigorous testing, and thoughtful recommendations.
The writing process begins with a deep dive into the subject. We learn as much as possible through a comprehensive review of public information from trusted authorities. Our research is cross-referenced with published customer reviews to ensure the product experience matches up with the purported benefits.
We then consult with subject-matter experts, thought-leaders, and fellow aficionados. For example, we brought in Registered Dietitian and Pro Hiker, Hannah Heredia, to share expert picks for the best gifts for a hiker.
Lastly, we conduct our own in-person testing, making sure that the products we recommend meet our high standards and will stand the test of time.
Rigorous product testing happens at our 1,000 square foot Test Kitchen in our Downtown Los Angeles Beef Jerky factory. Recipe development, product testing, and panels of taste testers are an important piece of our writing process.
For example, we hosted a mushroom jerky tasting to find the best options on the market. We narrowed down a list of 25 mushroom jerky brands to the 7 Best Mushroom Jerky Brands. Let’s just say, testing that many mushrooms didn’t leave mush room for error.
This process might seem a bit over-the-top, but for our team, it’s pure fun.
We’re here to do the heavy lifting to make your life easier, more flavorful, and most importantly, more fun.
We live by the golden rule at People’s Choice Beef Jerky—treat others as you want to be treated—and that extends to the writing on our blog. Sharing helpful, reliable, trustworthy, and authentic information is at the core of our efforts.
We’ve helped our readers find their new favorite products, newest health tips, and ideas for living life to the fullest.
We don’t just recommend products or share tips & tricks, we use those products with our families and put our tips & tricks into action in our daily lives.
Beef jerky might be our business, but pursuing a life lived to the fullest is our passion.
If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at firstname.lastname@example.org.