One of our passions at People’s Choice Beef Jerky is handcrafting an enduring legacy rooted within the heart of Downtown Los Angeles. Nestled in the same rustic brick building for over 88+ years, we’ve embraced the culture, people, and intrinsic nature of DTLA and everything it has to offer. Today, our goal is keeping that spirit alive as reflected in both our products and packaging.
In order to keep the proverbial torch lit, we’ve decided to introduce novelty packaging to our exclusive Tasting Kitchen line; each flavor uniquely showcasing an iconic shot of LA in the 1930’s, purposefully aligning with the founding of our company.
Simple yet timeless with a nod to classic typography, the bags are printed in black and white giving them an “old-time” feel. A pop of color is added to elevate each flavor profile, making each one stand out on its own. We aim to highlight the diversity of LA while also preserving the fundamental qualities unique to the People’s Choice branding: locally made, family owned, and handmade since 1929.
Starting with the Cowboy Peppered, the bag depicts an old Venice Beach, which was founded in 1905 as a seaside resort town until it merged with LA proper in 1926. Unique to Venice is its beach front views and quirky “circus-like” ocean front walk.
The Garlic Ginger features quintessential California palm trees lining Rodeo Drive in Beverly Hills. When you close your eyes and visualize typical Southern California scenery, chances are you’ve pictured at least one palm tree, if not more swaying in the hot sun.
Our Sriracha highlights an old photo of the 6th Street Bridge that connects the Downtown Arts District to Boyle Heights. Most will recognize this bridge from the car race scene from the movie Grease. Recently, the structure was torn down because of a chemical reaction, resulting in a $428 million dollar project to rebuild. The new bridge will echo the old design with the classic curved arches of varying heights.
The Orange Honey Teriyaki hones in on a group of locals at Angel’s Flight located in the Bunker Hill district of Downtown. Angel’s Flight served as a funicular railway with two cars running in opposite directions on a shared cable. Although primarily used as a tourist novelty, many local workers utilized it to travel between the Downtown Historic Core and Bunker Hill. A new revamped Angel’s Flight has reopened this past August for public services.
The final Tasting Kitchen bag, Sweet Chili Habanero, showcases the most identifiable symbol of the entertainment industry worldwide – the Hollywood sign. The sign remains a physical representation that this is a place where dreams do come true.
Here at People’s we value our history and resilient bonds to our Los Angeles roots and respect that we are truly a part of something larger than ourselves. The Tasting Kitchen packaging not only honors, but celebrates who we are as a business: family, legacy, and craftsmanship for over 88 years. We are proud to say we currently have our 3rd and 4th generation running the business. Not many others can say the same.
- October 25, 2017