The holidays are almost here.

Family time. Watching movies. Time off school or work. Cooking with loved ones. We all have our favorite reasons to look forward to the holidays.

Let us add one more thing to the list...

A melody of sweet and savory flavors make this a can’t miss jerky. Anchored by toasty brown sugar, rich maple syrup, and our classic seasoning blend, this holiday favorite will tantalize your taste buds. Each bite reveals hints of cinnamon, vanilla, and bourbon. Warming you up from the inside, out. Enjoy the taste of the season.

The Maple Brown Sugar is made exclusively with 100% Angus-Certified Nebraska Beef. The premium quality meat is marinated for an extended period of time, allowing the flavors to fully permeate the meat. To build on that flavor, we extend our normal cooking time to slow-roast each batch for 5+ hours. The result? A deliciously caramelized and juicy jerky that will leave you wanting more.

The Maple Brown Sugar offers a sophisticated snacking experience unmatched in the world of jerky.

Each bag is crafted in our family tradition of high quality ingredients and simple handmade process. Our fans know that we take great pride in our process. It is testament to our tradition. It is our way of preserving tradition, remembering our history, and ensuring the highest quality product. Simply put, things are done better by hand. And the Maple Brown Sugar is proof of that quality.

But we didn’t stop there… 

Continuous improvement is one of our core beliefs at People’s Choice Beef Jerky. We’re always looking for ways to improve our products and better serve our customers. It’s one of the reasons we’ve been able to sustain our business for over 89 years and four generations.

This philosophy extends to even our most popular products.

When reviewing customer feedback and recipe testing different variations of the Maple Brown Sugar, we realized there was an opportunity to take the maple component to the next level.

We dove into the world of artisan-crafted maple syrup. We tried every brand and flavor out there, but it didn’t take long to discover that there’s one producer that stands above them all, Crown Maple.

Established in 2010, Crown Maple sets the standard for organic maple syrup in terms of purity and quality by pairing the best nature has to offer with artisan craftsmanship and breakthrough processing techniques. 

From bark to bottle, Crown Maple is a defining ingredient, delivering a gourmet maple experience like no other. Crown Maple is estate-produced from forests comprising the Taconic Hardwood Forest, a unique terroir which extends from the New York Eastern Mid-Hudson Valley to Central Western Vermont. Since the brand’s launch, the distinctive taste and versatility has won over discerning professionals and connoisseurs alike, elevating Crown Maple beyond a sweetener and into a defining ingredient.

We are proud to announce that the Maple Brown Sugar Beef Jerky is now made with the finest maple syrup from Crown Maple.