As you probably know, we’ve been making beef jerky for four generations here at People’s Choice. It’s not just a family tradition; it’s a source of passion and of pride. We love jerky and we really love it when other people get what we do. We love sharing our story too.

But recently we realized there’s a bigger story to share. There are a lot of really talented, independent makers out there crafting stuff the slow and purposeful way. So we wanted to take some time and honor the other American craftspeople and family businesses who are working to carry on a timeless tradition (or start a whole new one).

Follow along with our Instagram account as we feature some of the best self-made, independent American businesses in the country. From craft breweries to bespoke leather goods, we’ll find out what Made With Purpose means to them and why things like authenticity, perseverance and hard work never go out of style.